In the fast-paced world of affiliate marketing, every second counts. Long redirect chains not only frustrate users but also increase the chances of bounce and lost conversions. To tackle this, Offershub now introduces Parallel Tracking—a feature designed to speed up user experience, reduce bounce rates, and ensure accurate tracking in the background.

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1. The Concept & Purpose of Parallel Tracking

Traditionally, when a user clicks on an ad, their browser travels through multiple redirects (tracking links, affiliate URLs, filters, etc.) before finally landing on the advertiser’s page. These visible redirects add load time and may cause users to abandon the journey.

Parallel tracking changes this process. Instead of forcing the browser through each redirect, Offershub processes all tracking operations server-side in the background. The user is taken instantly to the final landing page, while tracking and attribution continue seamlessly behind the scenes.

👉 Benefits of Parallel Tracking with Offershub:

• Faster page loads — eliminate redirect delays.
• Improved user experience — visitors see only the final page.
• Reduced bounce rates — keep users engaged.
• Higher conversion rates — smooth flow encourages action.
• Accurate tracking — Offershub ensures all attribution logic still applies.

2. How Parallel Tracking Works in Offershub

When enabled, Offershub ensures:

• User Flow: The click takes the user directly to the advertiser’s final landing page.
• Server Actions: All redirects, targeting filters (like geo-targeting), and backup flows (like trafficback URLs) still work as usual — just hidden from the user.
• Click–Conversion Matching: Offershub’s system uses {click_id} and other parameters to ensure conversions are accurately attributed.

Example: If a click doesn’t meet geo-targeting rules, Offershub automatically applies the fallback logic. If the click passes, the user lands instantly on the advertiser’s page while Offershub tracks every step in parallel.

3. Setting Up Parallel Tracking in Offershub

1. Go to Offers → Select Offer → Tracking.
2. Enter the advertiser’s Final Landing Page URL (with {click_id} macro).
3. Enter the advertiser’s Parallel Tracking URL (their tracking link, also with {click_id}).
4. Ensure your advertiser’s postback link includes {click_id} so conversions match correctly.
5. Save & test to confirm instant user flow and proper tracking in the background.

📌 Note: Some third-party trackers (e.g., Appsflyer, Branch) require additional parameters. Offershub fully supports these configurations.

4. Compatibility with Google Ads & Affiliates

Parallel Tracking isn’t just a performance boost — it’s a requirement for Google Ads campaigns. Google Ads demands that third-party trackers like Offershub support parallel tracking to ensure compliance and seamless ad delivery.

• In Google Ads: Enter the advertiser’s landing page as the Final URL.
• Add the Offershub tracking link in the Tracking Template.
• Use gclid={aff_sub3} in the final URL suffix.
• Offershub maps gclid with {click_id} to ensure proper attribution.

For affiliates, Offershub also makes S2S setups easy — just tag affiliate tracking URLs with {gclid}, and the system correlates it automatically.

5. Why Choose Offershub’s Parallel Tracking?

• Fast: Near-instant landing page load.
• Reliable: Accurate conversion matching with click IDs.
• Flexible: Works across affiliates, advertisers, and ad platforms.
• Compliant: Fully compatible with Google Ads requirements.

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With Parallel Tracking, Offershub takes another step toward empowering networks, advertisers, and affiliates with faster performance and smarter tracking.

By eliminating redirect delays, you’re not just improving user experience—you’re unlocking higher conversion rates and long-term campaign success.

🚀Ready to experience the difference? Book a Demo or start your free trial today with Offershub.