In performance-based marketing companies, tracking the sources of traffic is crucial. Notably, not all traffic sources are created equal; some are resource-efficient while others are inefficient.
A campaign has two affiliates: Affiliate A generates good clicks & conversions, while Affiliate B only provides high clicks & fewer conversions which causes an overall low CR of the campaign. So to manage the CR you have to block B manually after doing all the analysis.
How Offershub CR Optimizer will help affiliate ad networks?
In the example above, think about how great and simple it will be for the performance marketing company if they can automate this procedure and streamline the campaign by automatically blocking inefficient sources and their sub-sources. This is the same thing that the Offershub CR optimizer will do. This is how you can use CR Optimizer in the Offershub Tracking Platform.
Step 5 – For setting a limit, You have 3 criteria KPI to check, CR Check point %, and Minimum Clicks Count and you can activate the rule after these.
- KPI to check- You can select which criteria you block or allow your affiliate like on CR, Conversion counts, or Cost per Click.
2. CR Checkpoint % – You can select the % on which you want to block or allow the affiliate.
3. Minimum Clicks Count – You can also block an affiliate on the basis of minimum click through this option.